The internet period meant the rise of the net travel market. This phase encompasses on-line travel agencies , which allow vacationers to book by themselves travel providers on the internet, and digital travel-related experiences, like on-line critiques. While brick-and-mortar travel companies lost floor to OTAs, some consumers nonetheless choose face-to-face help when reserving trips. Apart from analyzing the state of such companies, this market also appears on the on-line presence of travel agencies and tour operators.
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