The new line of hydrating, no-added-sugar drinks might capitalize on Gen Z’s growing shopping for power and interest in healthier beverage choices. Shane Grant is feeling optimistic about the company’s dominance in dairy and plant-primarily based, even as an activist investor questions its larger strategy. The CPG maker is expected to remain close to the food and beverage area it knows well as it appears for firms that may benefit from the expertise of its management team. The investor, which took a 7.5% stake in the firm, called shares of the private-label food maker “undervalued” and plans to nominate three members to its board.
The purchase by the Minnesota firm complements its Skippy and Justin’s offerings while permitting Kraft Heinz to focus its portfolio on quicker-rising, trendier brands. The CoLab program, created by the company’s SnackFutures venture hub, will provide assets and funds to startups as it positive aspects insights …
